Fukra Insaan (Abhishek Malhan) and Triggered Insaan (Nischay Malhan) ne haal he mein apna drink brand Fokus launch kiya hai! Lekin unko appreciation ki jagh roasting milri hai
Unka drink Fokus , KSI and Logan Paul ki drink Prime ke jesa lagra hai , colors , the branding yhaa tk ki bottle ki design or packing bhi .
Social media p esko lekar kaafi trolling hori hai. Ek Reddit user n likha hai : “Inko dekh ke kisi Logan walo ka Prime drink yaad aaya” basically vo Fokus ko Prime ki copy btare hai.
Ek aur user likhte hai ,“It looks like Prime’s third copy (not that Prime is good or something). They will def use Ruchika for promoting this chapri brand and getting views. Sasta Prime”
india ki population pagal ni hai vo bass mze leri hai ki kse dono brands k beeche itni similarity hai. Prime ki trh he Fokus bhi apni influencer -heavy marketing strategy use krre hai km price point pr.
About Fukra insaan and Triggered insaan
Triggered Insaan (Nischay Malhan) and Fukra Insaan (Abhishek Malhan) jane maane youtubers hai. Nischay( triggered insaan) apni gaming content, reaction videos jesi videos apne main channel pr or games ki streaming content apne dusre channel pr Live Insaan apne content ke sth enhone 19 million subscribers ki fanbase bnai hai.
Vhi enke chote bhai Abhishek Malhan (Fukra insaan) youtube pr challenge videos , vlogs, social experiment jsi videos bnate hai or enke 10 million subscribers hai .
Apko bta de abhishek Malhan Bigg Boss OTT2 mein bhi finalist the vhaa se bhi enko popularity or fans mile hai.
Launching of Fokus
Fokus ko February 2025 m launch kiya gya, launch hote yeh drink market m kaafi popular ho gai hai ek affordable hydration drink ki trh , esme kaafi saare flavours available hai jse mango, Pineapple, Kiwi Lemon, and Watermelon Strawberry. Apko btaa de ess drink m coconut water,taurine, and ginseng extract, jse ingredients hai jo hydration or energy dene m helpful hote hai.
Price
Eska pricing Prime se price se kaafi cheap, ess brand ko Indian consumer ko dhyaan m rkh k pricing rkhi gai hai eska three-pack costs Rs. 450 hai, jo prime se kaafi km hai jo india m kaafi mehanga milta hai.
Ek Redditor user likhta hai :“It’s like Prime… but for people who think 500 bucks is too much for a drink”.
Consumer of Fokus
Fokus k consumers ki baat kre to enke jada younger audience hai vhi same audience jo Fukra insaan or Triggered insaan’s ki audience hai.
Dono youtubers lgatar drink ke development process k behind – the- scenes post krte rehta hai, apne manager Mayank Mishra (Fukra Insaan’s manager) and Ankit Madaan (Triggered Insaan’s manager) joo bussiness bi handle krre hai.